Sales and Marketing for the CPG Industry

High Point Sales and Marketing designs and executes custom sales strategies for CPG companies. We become vital partners in positioning your company and brand in the right channel, price, and point of sale execution. This translates to building your business and achieving sales targets while maintaining brand profitability and budgetary objectives.

We believe our mutual success is built on Integrity, Innovation, Collaboration, Excellence, and Adaptability.

These fundamental beliefs shape our culture, define our character, and drive our commitment to excellence in the CPG industry.

High Point Sales and Marketing offers full services to drive growth and success for Consumer Packaged Goods (CPG) companies. You gain a partner committed to elevating your CPG brand across all aspects of sales and marketing with one of the best teams in the industry.

CPG SALES BROKERAGE

We connect your brand to our extensive network of buyers and sellers, representing you with our dedicated sales team and key account managers.

TRADE MARKETING

We build comprehensive strategies like product branding, promotional campaigns, and targeted communications to ensure your brand’s success:

High Point Merchandising Service Icon

MERCHANDISING

We position your brand to increase visibility and drive growth by executing sales routes, managing product replenishment, and building eye-catching displays.

High Point Category Management Service Icon

CATEGORY MANAGEMENT

Our team helps manage your brand in the marketplace to enhance ROI. We create planograms, manage customer relationships, and provide in-depth IRI and Nielsen analysis.

At High Point Sales and Marketing, we take pride in partnering with a diverse portfolio of Consumer Packaged Goods (CPG) companies across multiple industries. Our expertise spans various sectors, allowing us to deliver tailored solutions that drive growth and success for each unique brand we represent.

Through our strategic partnerships and industry expertise, we help these diverse CPG companies navigate market challenges, capitalize on emerging trends, and achieve sustainable growth in their respective sectors.

Pisa farmaceutica logo client
Grupo nutresa logo client
Bia logo brand
San Marcos logo brand
S & B logo client
La Sirena logo brand
Cab enterprises logo client
cbc logo client
Grupo Vida logo brand
Otis McAllister logo client
Granvita logo brand
Cordialsa USA logo client
Village Harvest logo brand
Cameron's logo brand
Electrolit logo brand

At High Point Sales and Marketing, we pride ourselves on fostering strong relationships with key Consumer Packaged Goods (CPG) industry players. Our extensive network of business partners includes leading supermarkets, distributors, and big-box retailers, allowing us to effectively position and grow your brand across various channels.

Through these valuable partnerships, we create tailored strategies that maximize your brand’s potential in the competitive CPG landscape. Our deep understanding of each partner’s unique requirements and consumer base allows us to craft targeted approaches that drive sales and enhance brand visibility.

Kroger logo business partners
Walmart logo business partners
HEB logo business partners
Spec's logo business partners
Brookshire logo business partners
Albertsons logo business partners
Brookshire Brothers logo business partners
Dollar General logo business partners
Unfi logo business partners
Jake's logo business partners
Excel distribution logo business partners
Brenham Wholesale Grocery logo business partners
Foodarama logo business partners
Morelos logo business partners
Fiesta logo business partners

At High Point Sales and Marketing, we’re passionate about helping businesses grow and succeed. Our blog reflects our intention to share insights, strategies, and trends in sales and marketing. Here, you’ll find a wealth of knowledge covering everything from innovative marketing techniques to cutting-edge product developments. Join us on this journey of continuous learning and improvement. Dive into our latest posts below and empower your business with knowledge that drives results.

2404, 2024

What is a CPG Sales Broker?

By |April 24, 2024|

Your guide to understanding what is CPG Sales Brokerage With its specialized expertise, a CPG sales broker works closely with various brands to connect them with a diverse range of retailers. These brokers facilitate [...]